In the summer of 2014 I provided strategic advice to a consortium developing a cultural support programme in Afghanistan. Its aim was to strengthen shared cultural values and peaceful interaction among people in two regions of Afghanistan. We developed a 30-page programme proposal including context analysis, programme set-up and objectives, planned activities, logframe and budget. The programme was meant to organise contests and festivals that first, promote the transmission and the further development of Afghanistan’s intangible cultural heritage (e.g. century-old poetry tradition) and that second, catalyse exchanges on societal issues including peace and reconciliation.